BRANDING & COMMUNICATION
FOR BUSINESSES MAKING A POSITIVE IMPACT ON SOCIETY.
A BRANDING & COMMUNICATION CONSULTANCY
EMPOWERING ORGANIZATIONS IN THEIR SUSTAINABLE COMMUNICATION.
My mission is to help your organization leverage the power of branding and storytelling to improve your communication efforts on sustainability, climate change, & social corporate responsibility.
I seek to make your social and environmental impact clear and visible through impactfully crafted sustainability narratives and digital campaigns.
About Me
I am a passionate communication & certified brand specialist with several years of experience advising teams and projects in strategic communication and sustainability.
I am inspired to work with people and projects that innovate in their field and push boundaries to make a positive impact on our society.
I want to support you build a purpose-driven brand.
-
Brand & Communication SpecialistI am a communication specialist with seven years of experience in climate and strategic communications. I have worked across various international organisations and sectors, advising teams and projects on communications for sustainability, gender, climate action and urban development.
WHY BRANDING FOR SUSTAINABILITY?
Marketing and communications rely on effective structures to add real economic and social value to businesses.
Brands that commit to sustainability and purpose not only contribute to the development of a more resilient future; they can also earn customer preference, secure investor confidence, and achieve stakeholder credibility.
But that doesn’t mean it’s easy. Knowing which brands should communicate this way, and more importantly how, requires the ability to work at the intersection of creativity and positive impact.
This why I support you to create and improve the development of narratives and visual content for your business. Because some stories are worth spreading – to inspire positive action, to transfer knowledge, and build strong brands. I turn your success story into attractive communications
With you I look at WHY your brand exists and not just WHAT it creates. When you say why you are here, everything you create and do reinforces that belief, therefore strengthening your connection with your audience and clients, and their attachment to your brand.
I use these tools to make your brand & communication strategy, tactics, and executions persuasive and influential in the market and with your audience.
Together, let’s build a long-standing sustainable brand .
SERVICES
Whether you are starting and need support creating your brand, are currently rebranding, or are looking to better communicate your impact and work.
I have the right support for you.
Through strategy & design we will make your brand stand out!
-
![]()
Branding Strategy & Brand Design
Sustainable brand strategy and design to highlight your positive impact.
-
![]()
Communication Strategy
Sustainable communication strategies & green washing checks to ensure your message reaches your target audience.
-
![]()
Social Media & Content Strategy
Develop an impactful and meaningful social media presence through impactful copywriting and content strategy.
-
![]()
Design & visual communication
The best graphic design solutions tailored to your business needs and niche.
-
![]()
Webdesign
Your website is your virtual business card, lett’s create a beautiful presence for your business, by building a custom-made Squarespace website to support you achieve your goals, and make a great first impression.
THE BRANDING PROCESS
-
We will schedule our discovery call, during this first workshop we will deep dive into your needs and agree on the scope of the work.
During this phase, we gather as much information as possible to tailor the solutions to your needs.
-
After the call I will put together a custom project proposal reinforcing the key points discussed during the exploration call, and set the tone for our brand strategy workshop.
-
A brand strategy call is a collaborative conversation with you.
During the call, you ask meaningful questions and we dive deep into your business, understanding your target audience, competitors, and desired design direction.
We’ll discuss 3 main areas:
Brand Foundation
Brand Positioning
Brand Identity
This information is crucial to guide the next step of the Brand Strategy conception.
-
During this phase, I work at developing your brand strategy and visual identity.
This includes the followings:
Brand Foundation
Brand Positioning
Targe Audience & Persona Analysis
Buyers Journey
Brand Voice & Personality
Creative Direction
We’ll bring together all the findings, ideas, and plans into a Brand Strategy Presentation. This will help you gain clarity on your business, providing action points and giving weight to the creative direction.
-
Once I have developed the brand presentation , I will welcome the last round of feedback where you will have the chance to make a final change ( depending on the agreement in the contract) , and/ or give me the green light.
In which case I will send you all the final files for you to keep.
“Together we can make a positive impact”.
SCHEDULE A CALL
Join a 30-minute non-biding call with me to help you decide if The Brandthropologist is the right fit for you.
You’ll have the opportunity to learn about my process and services and get answers to your questions.
